How to handle offers and negotiate as a book seller

By the ApnaBook team · 2 min read · Updated

Most buyers will ask for a better price — it is part of buying second-hand in India, and it is not an insult. A little preparation lets you stay friendly, keep control of the price and sell to someone who will actually turn up.

Decide your lowest price before anyone asks

Before you post, decide two numbers: the asking price and the lowest price you would happily accept. Set the asking price a little above your floor — around 10–15% is common — so you can give a discount and still be satisfied. Deciding in advance stops you from agreeing to something in the moment that you regret later.

Replying to a low offer

A very low first offer is often just a test. Reply politely with a counter-offer and a reason: the edition is current, the book is barely used, or the price already includes the solutions book. Buyers accept a reason far more easily than a flat "no".

Offer a bundle instead of a bigger discount

If a buyer is interested in one book, suggest a small discount for taking two or three. You sell more books, they feel they got a deal, and you avoid cutting the price of your best book.

Agree everything in writing

Once you agree, write a short summary in the chat: the price, what is included, and when and where you will meet. It prevents misunderstandings at the handover and gives you both a record.

When to say no

  • The buyer asks you to send the book first and pay later, or to courier it to another city.
  • They send a payment link or QR code and ask you to scan it to "receive" money — you never need to scan, enter a PIN or share an OTP to receive money.
  • They keep changing the agreed price or meeting place.
  • The offer is far below your floor and they will not move.

It is always fine to politely decline and wait for the next buyer. A fair price for a book people need will find someone.

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